DAC Services & Solutions

What is Martech and why should you care? 

Digital marketing enables companies of all sizes to attract large audiences profitably. With the advancement of marketing technology (called martech), the success of marketing campaigns and the different digital elements that make up the campaign are all verifiable, traceable, measurable, and variable. It also enables you to influence leads, track buyer journeys in the marketing …

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Evidence on the Effectiveness of an Anti-virus software Preventing Malware Incidents

Anti-virus software is a program designed to keep devices clean from Malware such as worms, Trojans and viruses and it is the best line of defence for cyber-dependant crimes, so it is suitable for smart devices and computer users. For a study published between 2000 and 2016, David Maimon of the Centre for Evidence-Based Cybersecurity …

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Building Loyalty Devotion through customer service

It is incredibly difficult to obtain new customers because of the fierce competition. Customers now have access to more data and options than ever before. They use social media, forums, and blogs to communicate and share their experiences to assist one another in making purchasing decisions. Given the high expense of acquiring new consumers, it …

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10 Consumer Trends to Watch in 2022, According to a Survey

Online Shopping Is Here to Stay It’s no secret that the pandemic has hastened the shift to electronic commerce. Online sales soared as lockdowns were implemented across the country and many brick-and-mortar establishments were forced to close or scale back their operations. According to the US Department of Commerce, e-commerce sales would increase by 31.7 …

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Customer Retention 101: Expand Your Business by Selling More to Existing Clients

When should you concentrate on customer retention? The stage of your store’s lifecycle heavily influences whether you should prioritise customer acquisition or retention. A store that opened yesterday is vastly different from one that has been in operation for many years. Examine the timeline below for general guidance on potential investment levels for your store. …

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Top 8 Customer Experience and Consumer Trends for 2022

Trend 1: The digitization and expansion of channels Without a doubt, your company has already embraced digital channels to connect with customers. Most of them have. However, in the past, digital channels – websites, social media, and so on – were viewed as add-ons to the digitization journey. Customers are increasingly coming to a business …

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